Peter Cassidy and George Bevir discuss the challenges broadcasters face to engage audiences and how real-time engagement can be a great way to differentiate a broadcaster's OTT strategy.
Real-time engagement refers to various digital techniques and capabilities that create authentic and meaningful connections between brands and their audiences beyond passive video consumption. Providing broadcasters with the opportunity to:
- Attract and retain audiences in their digital environments
- Gather first-party data key to segmentation and personalisation
- Turn audiences from passive to active
- Build a new set of creative and commercial opportunities
Listen to the full podcast, or learn more about Powering your digital strategy with Real-time Engagement.
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