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How real-time engagement delivers results for broadcaster's OTT strategy


George Bevir - Group Editor at IBC

Peter Cassidy - Director of Media & Entertainment at Monterosa 

Speakers (3)

Peter Cassidy and George Bevir discuss the challenges broadcasters face to engage audiences and how real-time engagement can be a great way to differentiate a broadcaster's OTT strategy. 

Real-time engagement refers to various digital techniques and capabilities that create authentic and meaningful connections between brands and their audiences beyond passive video consumption. Providing broadcasters with the opportunity to:

  • Attract and retain audiences in their digital environments
  • Gather first-party data key to segmentation and personalisation 
  • Turn audiences from passive to active
  • Build a new set of creative and commercial opportunities

Listen to the full podcast, or learn more about Powering your digital strategy with Real-time Engagement.

Download the podcast