This year Hashtag Sports held the first Real-time Engagement Track presented by Monterosa.
Take a look at one of the sessions in the track and learn How Real-time Engagement is being adopted by EASports, and Blecher Report to increase attention, loyalty, and conversions.
- Real-time engagement has provided EASports with the chance to blend the digital experience of the "players". Reacting faster to moments of the season, creating a direct connection with players without having to wait for new product releases, keeping the brand relevant.
- With fans returning to live events the demand for digital content that adds to the excitement and is able to build momentum has increased, Blecher Report has capitalised on real-time interactivity to continue to position as a top of mind for fans.